Advertising on Pinterest
Why it’s relevant for businesses of all types
We are excited to roll out our newest advertising feature at kenekt. We strive to be at the forefront of all social media platforms and Pinterest is no exception. By the end of 2017 we will be offering paid Pinterest Ad management to all of our clients as part of their social media marketing strategy. Why do we feel like this exciting new avenue is beneficial to your business? Considering that over 200 million people come to Pinterest every month ready to act on ideas that they find, Pinterest is a great place to share why your brand is the right choice for them. Did you know Pins last forever? When a user shares your Pin, other users see it in their feed, which drives additional clicks and saves. Pinterest advertisers see an average of 20% more organic clicks in the month after launching just one promoted Pin. Promoted Pins allow you to use keywords and target specific groups, much like Facebook.
Top 3 Tips for Advertising on Pinterest
- Strong image. This cannot be stressed enough. Pinterest is basically a board book for adults. Pretty images, flashy colors, striking visuals MUST convey your message from the get go. Be sure to use vertical images. Mobile devices are set-up for portrait view, rather than landscape. Try to create an image that encourages the user to scroll down.
- Include Relevant Keywords in your Pin (but not too many). This isn’t Google AdWords. Think about targeting interests in behaviors that are parallel to your sales pitch. Often times your Pin will be saved for later. (Did we mention they last FOREVER!)
- Direct users to a landing page. Don’t ask for information from the get-go. Remember, all they have seen is one visual example. Give them a chance to learn more, and THEN ask them if they would like to be contacted.
If your goal is to increase traffic to your website, look no further than Pinterest. Pinterest shares that about five percent of all website referral traffic comes from the site (second to only Facebook).
To discuss your personalized Pinterest advertising strategy, reach out to Shannon@kenekt2.com